Category: Beauty

Beauty Giving

Treat a Woman you love to the Shoppers Drug Mart Holiday Beauty Gala [ + Twitter Party]


Treat a woman you love a fun day out by taking her to the Shoppers Drug Mart  Holiday Beauty Gala. The holiday season is quickly approaching so if you attend you can get your new holiday look! It’s a wonderful way to support women’s cancer charities like Look Good Feel Better Canada.  Speak to your Beauty Expert to get your tickets. Space is limited!



About Shoppers Drug Mart Beauty Galas

  • This is the fifth year Shoppers Drug Mart LOVE.YOU. has launched the National Beauty Galas in support of women’s health. The Beauty Gala is a one day event to help raise funds for The Canadian Breast Cancer Foundation in Ontario, British Columbia and Yukon; Beauty Gives Back in Alberta, Atlantic and Prairies and finally, Quebec Breast Cancer Foundation in Quebec.
  • In 2015 the national Galas raised over $1.7 million dollars in support of women’s health. This year, a summer gala will be introduced, resulting in three galas total, to further support women’s health throughout Canada.
  • As a result of the funds raised through the Beauty Galas, traveling mammography units for breast cancer screening in communities across BC is now possible; In Ontario, funds support the development of an online decision-aid tool to help women make an informed and empowered decision about breast screening; Alberta, Atlantic and Prairies support Beauty Gives Back, the home of the Look Good Feel Better program and charitable foundation of Canada’s beauty industry; and in Quebec, funds support women who face financial difficulties while they undergo treatment for breast cancer.
  • The Beauty Galas give customers a chance to personally indulge and positively impact the health of women.
  • Event activities including, skin analysis and makeup applications as well as special draws and raffles. Tickets are available for $10 and can be purchased at your local Shoppers Drug Mart. Half ($5) of each ticket sold will be donated to the charity supported, while the remaining $5 is redeemable on any cosmetic purchase made at Shoppers Drug Mart during the event.
  • The Shoppers LOVE. YOU. portfolio gathers resources and expertise from supported partners at leading women’s health organizations across Canada helping women stay focused on making their own health a priority.


About Look Good Feel Better Canada

Look Good Feel Better was created from a belief that if a woman with cancer can be helped to look good, chances are she will feel better, her spirits will be lifted and she’ll be empowered to face her illness with greater confidence. Look Good Feel Betterbenefits from the Shoppers Drug Mart Beauty Galas.

  • Look Good Feel Better is a 2 hour free workshop that helps women take control of how they look during cancer treatment
  • Look Good Feel Better helps women to take charge of how they look and feel during their cancer journey
  • The Look Good Feel Better program enables women to reclaim their sense of self and face cancer with confidence and dignity
  • Since 1992,  tens of thousands of women have received support from Look Good Feel Better cosmetics and hair workshop program
  •  For every woman who attends our Look Good Feel Better workshop, there are 9 others who don’t. And it is time change that.
  • Find a free workshop near you



Twitter Party

To find out more about the Holiday Beauty Gala, please join the Holiday Beauty Gala Twitter Party on Thursday November 2, 2016.



Twitter Party Details
Date: Thursday November 3, 2016
Time: 8:00 PM – 9:00 PM EST
Host: @ShesConnected
Moderators: @LGFBCanada  @ShesInfluential  @InfluencerMom  @SimplyLindaBlog
Hashtag: #SDMBeautyGala
Prizing: 5 (five) $100 Shoppers Drug Mart Gift Cards
Canada Only


Sephora launches Canada’s first-ever Beauty TIP Workshop store #BeautyTogether

Canada’s first-ever Beauty TIP Workshop store at the newly expanded Yorkdale Shopping Centre location in Toronto opens on Friday, August 19th. The new Sephora Yorkdale is one of four stores in North America to feature the visionary ‘Teach, Inspire, Play’ concept, where digital technology and services fuse, culminating in a truly revolutionary shopping experience for modern day beauty enthusiasts of all ages together.

SEPHORA unveils its first Canadian BEAUTY TIP (Teach, Inspire, Play) WORKSHOP at the newly renovated Yorkdale Shopping Centre location on August 19th (CNW Group/Sephora)
SEPHORA unveils its first Canadian BEAUTY TIP (Teach, Inspire, Play) WORKSHOP at the newly renovated Yorkdale Shopping Centre location on August, 19th (CNW Group/Sephora).

As part of SEPHORA’s ongoing plans for a year-long market intensification in the Greater Toronto Area, the newly renovated 9,146 square foot expansion of the Yorkdale store has been re-imagined as a next-generation environment that is rooted in discovery and innovation. The new concept store will be a destination in the GTA with an endless paradise of beauty options, including a customized array of one-of-a-kind services and tutorials. Every visit to the store will be transformed into an elevated and personalized experience encouraging clients to Beauty Together through an interactive approach to beauty that is unlike any other shopping experience in Canada today.

At the heart of the new store concept is the BEAUTY TIP WORKSHOP that brings the Teach, Inspire, and Play approach to life. This new beauty space is paramount to a completely rethought in-store experience. The Workshop consists of an area capable of accommodating up to 10 clients to learn via group beauty classes led by Sephora experts, gain self-guided access to tutorials using iPad stations, or to gather inspiration from The Beauty Board, Sephora’s own shop-able gallery that showcases user-generated content via a large digital screen. Each station is equipped with its own product, iPad, USB port and WiFi, so clients can play, browse and share looks on the digital screen and online, right from their seat.

The store also features an expanded Beauty Studio offering complimentary makeovers with larger stations for even more access to Sephora’s in-store services and expertise. The new set-up includes 12 beauty studio seats, and Sephora + Pantone Color IQ touchscreens, with updated IQ technology including foundation, lip colour and concealer for a scientifically precise match to complement your skin tone, drawn from Sephora’s selection of 1,900+ foundations, 400 concealers and 3,500 lip shades, and new mirror and canopy lighting fixtures for maximum light exposure.

Coming this September! The Skincare Studio is offering one-on-one skincare consultations, complete with a sink station and four well-lit seating areas to facilitate the new Mini Facial service. Incorporated into The Skincare Studio is a unique touchscreen that offers instant access to Sephora’s exclusive Skincare IQ diagnostic, helping clients determine the best products based on their skin concerns and demystifying the wide range of skincare solutions Sephora offers.

Discover the world of fragrance with FRAGRANCE IQ. The innovative touch-screen technology that allows users to shop an array of different scents with the simple tap of a finger. Take a quiz to discover your custom fragrance match, explore scents similar to those you already enjoy, or find fragrances based on scent preference! The large-screen display allows users to easily navigate the latest fragrances with cutting-edge clarity.

Sephora’s expansive Yorkdale store features an endless assortment of your favorite brands, including:

  • Colourful cosmetics and nail care, including BITE Beauty, FORMULA X, Hourglass, Josie Maran, Kat Von D Beauty, Marc Jacobs Beauty, SEPHORA COLLECTION, Tarte, Too Faced and Nudestix
  • Innovative skincare and hair care brands including Algenist, Boscia, Bumble and bumble, Fresh, Glamglow, LANEIGE, Kate Somerville, Living Proof, Murad, OLE HENRIKSEN and Peter Thomas Roth
  • Fragrance offerings from Atelier Cologne, Elizabeth and James, NEST Fragrances and TOM FORD.

Take advantage of fast, fun and flawless brow-touch-ups, including waxing, tweezing or tinting, from the arch experts at the Benefit Brow Bar, another brand new feature of the re-imagined store, with four seats available for clients to achieve brows that wow.

The renovated Yorkdale space also features digital signage throughout the store, brighter lighting, a larger cash wrap, additional mobile POS stations, easier-to-shop fixtures and navigation signage, and a dedicated gift wrap station.

Be Bold with Beauty at Shoppers Drug Mart Summer Beauty Gala

Beauty Community

Be Bold with Beauty at Shoppers Drug Mart Summer Beauty Gala


With all this warm weather we’ve had lately, isn’t it time to celebrate? On August 12th, the fine folks at Shopper’s Drug Mart are throwing an in-story Summer Beauty Gala to celebrate spring! In stores across the country, gala guests will enjoy complementary makeovers, skincare consultations, free samples, refreshments and snacks. How great is that?

Even better – funds raised go to a good cause! What’s better than shopping for a good cause (other than your own wardrobe!). Funds raised at locations in the Prairies and Atlantic Canada will benefit Beauty Gives Back, a charitable initiative of the Canadian beauty industry, dedicated to helping women beat the Cancer Blues.

How can you attend? Just swing by your local Shopper’s Drug Mart and talk to a beauty expert to get your ticket! Tickets are only $10 – and the best part? $5 of the ticket is donated to a charitable organization. The remaining $5 is redeemable on any purchase made at Shoppers Drug Mart during the event!

About Look Good Feel Better

Look Good Feel Better is Canada’s only charitable cancer program dedicated to empowering women to manage the effects that cancer and its treatment can have on their appearance. At the heart of Look Good Feel Better is the free, 2 hour hands-on workshop offered at 120 cancer care facilities and hospitals across the country. Since its inception, it is estimated that Look Good Feel Better has helped hundreds of thousands of women across the country.

What is the Cancer Blues? It’s a term for the emotional distress caused by cancer and its treatment. The Cancer Blues is a huge and overlooked part of the cancer story. For the majority of women, a cancer diagnosis unleashes as many emotional symptoms as physical ones.

. Visit to learn more about this great cause!

Save the Date! July 11th at 8pm is our Twitter Party, where you can join us to learn more about this fab event and the great cause it benefits!

Twitter Party Details
Date: Thursday August 11, 2016
Time: 8:00 PM – 9:00 PM EST
Host: @ShesConnected
Moderators:  @LGFBCanada @ShesInfluential
Hashtag: #SDMBeautyGala
Prizing: 5 (five) $100 Shoppers Drug Mart Gift Cards

Join us for the #WINKDay Twitter Party June 16 with Look Good Feel Better Canada

Beauty Giving Twitter Party Uncategorized

Join us for the #WINKDay Twitter Party June 16 with Look Good Feel Better Canada

#WINKDay is all about helping support women with cancer. Look Good Feel Better workshops provide these women with valuable Look Good Feel Better tips and tools to look and feel more like themselves during treatment. Confidence starts with a WINK! Learn more about what Look Good Feel Better offers and how you can help at


#WINKDay Twitter Party


Date: Thursday June 16, 2016
Time: 1:00pm ET
Hosts: @LGFBCanada and @ShesConnected
Guests: @EllyTweetyBird and @SherryLAbbott
Prizing: $500 in Shoppers Drug Mart Gift  Cards!
Canada Only

How can you help?

This year Shoppers Drug Mart is once again putting women’s health first, and taking it to the next level! Here’s how you can get involved on June 16, 2016.

Visit your local Shoppers Drug Mart store and snap a #WINKDay look to @shopprsdrugmart on Twitter or @ShoppersDrugMartOfficial on Instagram

SHOPPERS LOVE. YOU. Will donate $5 to a Good Feel Better to a max of $30,000.

Here are reasons why there is a #WINKDay

75% of cancer patients have symptoms of depression that go untreated. #WINKDay
87% of cancer survivors have had one moderate or severe psychosocial issue. #WINKDay
There is a 42% chance that a woman will develop cancer in her lifetime. #WINKDay
Why Look Good Feel Better? Because more than 96,000 women were diagnosed with cancer last year. #WINKDay
Look Good Feel Better takes place in 26 countries around the world. #WINKDay
2017 marks 25 years of Look Good Feel Better in Canada. #WINKDay
It takes over 1,500 volunteers to make Look Good Feel Better happen each year. #WINKDay
With your help, Look Good Feel Better put on more than 1,500 Look Good Feel Better workshops at 115 locations every year. #WINKDay
Look Good Feel Better has delivered workshops to over 170,00 women. #WINKDay
Approximately 10,000 women attend a Look Good Feel Better workshop each year. #WINKDay
Join the #WowYourBrows Twitter Chat with Benefit Canada May 15 at 1pm ET


Join the #WowYourBrows Twitter Chat with Benefit Canada May 15 at 1pm ET

Put your best brows forward!

Every girl needs a great pair of arches…they’re the fastest way to a magical transformation. Natural or polished, there’s no one brow that fits all!  Don’t worry if you were not born with the perfect brows, Benefit Cosmetics can tame any type of brow problem.

For all you tweeps out there, Benefit is hosting a Twitter Chat on Wednesday May 25, 2016 at 1pm ET with their Brow and Trend Artist Maddox. Get your questions ready! You even have a chance to win a Benefit Brow Book!




Tell us about your brows!

Do you love your brows or do your brows need help? My brow are thin and skimpy please comment below to tell us about your brows!

Thin & Skimpy:

  • Are your brow hairs fair, fine or over-tweezed?


  • Are you brows arch-less, overgrown or un-groomed?


  • Do your brows have bare spots, sparse hairs or scars?


Check out great products from Benefit today!



Favourite New Product: The #EsteeEdit


Favourite New Product: The #EsteeEdit


If you’re an avid followers of beauty and fashion bloggers, you’ve probably seen it on Instagram. The products from the new Estee Edit collection by Estee Lauder have been everywhere! When I first saw the social media buzz I was torn – would it live up to the hype or would the collection fall flat?

The Estee Edit was created by beauty giant Estee Lauder in collaboration with Sephora. “Estée Lauder approached Sephora with this concept…to partner to launch a brand created with a whole new approach to the younger, modern consumer,” said Artemis Patrick, senior vice president of merchandising at Sephora. “We worked closely with the Lauder team on all aspects. This is a great brand to target today’s Sephora client and great way for Estée Lauder to introduce a brand to the younger consumer.”

I decided to try out the products for myself!

The pore stick was one of my favorites. Unfortunately, I’ve always had massive pores, so primer and tinted moisturizer have always been a key part of my beauty regime. The Estee Edit pore vanishing stick was a god-send for people like me! It deletes your pores and leaves your skin with a lovely, non-greasy, matte finish. Plus, it’s not silicone based.

Ugh, I was hesitant to write about the lipstick. I’m a dedicated Tom Ford user and always have been! Coming off in eighteen shades from berry to blue, the lipstick glides on like a dream. It stays for HOURS too! After applying it at 9am, it was still looking as bright as ever at 3.

The cover stars for the campaign are Kendall Jenner and Irene Kim. Kendall needs no introduction – she’s one of the youngest of the Kardashian clan and model of the moment. This past season alone she’s walked for brands from Chanel to Gucci to Tommy Hilfiger. Irene Kim is one of the biggest beauty bloggers in the biz.

Irene Kim for Estee Lauder. Photo: Estee Lauder 

The model/beauty addict has blown up the streetstyle world – maybe it’s her penchant for neon-hued locks but the cameras can’t get enough of her!

#GirlsNightShopping with #CFFairview

Beauty Fashion Giving

#GirlsNightShopping with #CFFairview


Shopping is always a blast – who doesn’t love scooping up a great deal? Or heading to the mall with your girlfriends for a day of dress-up and gossip? That’s why I was so excited to hear about CF Fairview’s great new event! Every Thursday night in April, CF Fairview will be throwing a Girls Night Shopping Event! They’re combining fashion, beauty, cuisine, and of course great company to bring you a night full of laughter, fun, and of course – pampering! This night is a great excuse to bring your friends and family together for an exclusive shopping event. Kelly Vieira, the General Manager of the CF Fairview Mall says “We’ve created an exclusive Lounge to thank our customers for their patronage while giving shoppers a place to relax and be pampered.”

They’ve set up an exclusive lounge on the top floor of the shopping centre, adjacent to Sears, which will be full of exclusive promotions and services courtesy participating fashion and beauty retailers, as well as libations. Customers who spend a minimum of $100 at select CF Fairview mall stores every Thursday evening in April from 5 to 9 will receive a custom reusable shopping bag granting exclusive access to the private lounge. There will be delicious food and beverages available, as well as fabulous beauty services. On display will be the latest in fashion and beauty trends. Over thirty different stores from the CF family will be participating, so there’s a little something for everyone! To pick up your bag, stop by one of the 36 participating retailers and spend a minimum of $100 on any items of your choice.

The bonus? There’s a charitable aspect to the night as well. If you fill and return the shopping bag with gently used clothing, you will receive a $10 CF SHOP! Card. All clothing  donations go to the incredible One More Wear Foundation. Make your way to the Girls Night Lounge or the Guest Services desk by Entrance 4 to donate your gently used clothing. Every time you return a bag you are eligible for a $10 CF SHOP! Gift card redeemable at any retailer in the complex.

One More Wear foundation is a great Toronto-based non-profit organization looks to improve the lives of GTA young and women. The foundation is youth-run, and provides young men and women across the GTA with clothing so they can look the sharpest for job interviews or when they’re out with their friends. They will be collecting donations all throughout Thursdays April in partnership with CF Fairview. They will be accepting men and women’s clothing including pants, dresses, shirts, sweaters, shoes, bags, and belts. By providing quality clothing to youth in need, The One More Wear Foundation is enhancing the opportunities available to them, delivering the confidence to pursue their life’s goals – academic, social, career-driven, and otherwise.

Weekly Girls Night shopping event and Lounge hosted every Thursday from 5:00 to 9:00 p.m. rewards shoppers while giving back to the community


For more information about Girls Night including a full list for retailers and promotion details, please visit


A Glam Afternoon at the #SDMBeautyGala


A Glam Afternoon at the #SDMBeautyGala

On November 7th, Shoppers Drug Mart held a Beauty Gala at select stores nationwide.


For the cost of $10 per ticket, guests were able to visit local Shoppers Drug Mart stores to enjoy things like complimentary makeovers, skincare consultations, free samples, refreshments and snacks. Tickets to the event were limited but sold well; stores experienced high traffic and lots of happy ladies.


Gala guests were greeted with a swag bag filled with fabulous goodies like fragrance, makeup and skincare product samples. Prior to leaving, we were able to use out ticket to redeem $5 off of any Shoppers Drug Mart purchase. Between ladies filled with confidence and bags filled with fun new product, the success of the event looked almost as great as the #SDMBeautyGala guests.


From each ticket sold by participating stores in Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, PEI and Newfoundland, $5 went to Beauty Gives Back; a registered charity dedicated to making women ‘feel human again in the face of the ravages of cancer and its treatment. In doing so, we help restore their confidence, and the confidence of those around them, to continue fighting with conviction and living with dignity.‘ Visit them here to learn more.


A big thank you goes out to all of the wonderful people from Shoppers Drug Mart, Beauty Gives Back, and the other important charities supported nationwide, and to all of the wonderful supporters and fighters out there for a completing a beautiful event. Together, we can help each other up to stand and face the ugly monster that is cancer and take back what is rightfully ours: confidence.

Beauty Gives Back #SDMBeautyGala


Beauty Gives Back #SDMBeautyGala

On November 7, there’s a gala taking place like no other.

Participating Shopper’s Drug Mart stores in Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, PEI, and Newfoundland are hosting cosmetic galas in support of Beauty Gives Back.


If you’ve never heard of Beauty Gives Back, here’s a little bit about them:

We dedicate ourselves to treating the emotional fallout from cancer. Using the sum total of our knowledge, experience, expertise and resources, we do what women trust and rely on us to do – to make them feel human again in the face of the ravages of cancer and its treatment. In doing so, we help restore their confidence, and the confidence of those around them, to continue fighting with conviction and living with dignity.

For more information on them, and the amazing work they do, make sure to check out their website:

Tickets for the gala are just $10, with $5 going to Beauty Gives Back. Guests also receive $5 towards any purchase they like to make during the gala.

During the gala guests can enjoy skincare consultations, makeovers, free samples, as well as refreshments. It’s sure to be an amazing evening. To find out if your Shopper’s Drug Mart is participating, and to get your ticket, talk to a beauty expert at your local store.

To help get the word out there about the gala, there’ll be a Twitter Party on Tuesday, November 3 from 8-8:30pm EST, hosted by @BGBCanada, and moderated by yours truly @Shesinfluential. Look Good Feel Better and Sherry Abbott (Director of Beauty Gives Back) will also be attending the Twitter party. Plus, there’s five $100 Shoppers Drug Mart gift cards to be given away.

We hope to see you there, and don’t forget to use #SDMBeautyGala to join the conversation!