Tag: Events

Morguard’s BeYou Campaign Celebrates the Uniqueness of Girls All Over Canada


Morguard’s BeYou Campaign Celebrates the Uniqueness of Girls All Over Canada

Morguard's BeYou campaign (source)
Morguard’s BeYou campaign (source)

In our current world of the ever-present influences of social media, girls are feeling the pressures to look a certain way younger and younger.

If you’re old enough to remember what it was like growing up without Facebook, Instagram, and Youtube, your childhood was probably way different than that of Generation Z. I remember spending countless hours playing outside with the neighbor kids. None of us had nice clothes, we never did our hair, and it all didn’t matter. It was a carefree time in our lives. We were allowed to grow up in our own way.

But in this age of technology, girls from a young age are being influenced and feeling pressured to be thinner, to look prettier, and to dress a certain way.

Let’s take a look at the hard facts:

  • 9 out of 10 girls say they feel pressure from the media to be thin
  • 50% of girls in grade 6 are on a diet
  • Over 50% of girls say they wish they were someone else
  • Almost half a million girls have posted YouTube videos of themselves asking “Am I pretty or am I ugly?”
  • Girls’ self-esteem peaks at age 9
  • Only 11% of girls age 16 are physically active enough to benefit their health

Heartbreaking, isn’t it? This is an age when girls should be having fun, exploring their abilities, developing their own special personalities. But instead, they’re trying to conform to what social media says they should be like. Reason being, our heroes are predominantly intellectual weaklings.

This is why Morguard (a North American real estate and property management company) is launching a national social campaign called BeYou, with support from Big Brothers Big Sisters of Canada. It will celebrate the uniqueness of every girl. The goal of this campaign is to help girls improve their self-esteem and self-worth. It aims to empower young girls and help them realize that they are already beautiful.

Morguard Corporation-Morguard Launches BeYou- National Retail So

The program will be rolled out in 21 enclosed Morguard-owned or -managed shopping centers across Canada starting September. Locations include Alberta, British Columbia, Manitoba, Ontario, Quebec, and Saskatchewan. For a full list of participating shopping centers, events, and dates, see here.

Events will vary at different shopping centers, but they may include free interactive workshops, craft  making, activities, speakers, live entertainment, and food. TV personality Erin Cebula also will be on location at several launch events. Also expect to find:

  • BeYou Digital Website: find resources, workshop dates, and inspirational messages.
  • Jump & BeYou: Photo booth where girls are captured in a moment of happiness and provided to you as a memento.
  • I Promise….: A digital “Promise” wall in each participating Morguard centre displaying encouraging and positive “I Promise….” pledges from girls all across Canada.

Will you be there with your young girls to celebrate their uniqueness and beauty?

For more information, visit https://beyougirl.ca/.

Use the official hashtag #beyougirl across all social media platforms.

Perrier-Jouët Champagne Pop-up Patio at Four Seasons Hotel Toronto


Perrier-Jouët Champagne Pop-up Patio at Four Seasons Hotel Toronto

Who loves champagne and movies? For many of us girls, this is practically our Friday night ritual, am I right? Well, forget the ratty PJ’s, the worn sofa, and those cheap two-dollar bottles. How about getting a bit dressed up and lounging in a magical secret garden while sipping on some quality champagne for a change?

Going on now until September 18th, Corby Spirit and Wine has teamed up with Four Seasons Hotel Toronto to celebrate the 41st Toronto International Film Festival.

Smack in the heart of the historic village of Yorkville, the patio at d|bar has been transformed into an enchanting outdoor oasis. The film festival can get a little overwhelming, so this little space is specifically designed to offer a serene escape from the crowd. Teatro Verde has designed this little, hidden paradise with lush palms and florals – the perfect place to relax before or after a movie screening (and also sure to be a huge hit with the Instagrammers!).

The patio features custom Perrie-Jouët décor surrounded by lush palms and florals. This summer's most Instagrammable hidden terrace, L'Eden, is the ultimate spot to lounge all day or enjoy champagne before or after a movie screening. (CNW Group/Corby Spirit and Wine Communications)

L'Eden by Perrier-Jouët is an enchanting outdoor hideaway at Yorkville's d|bar patio that'-s the perfect setting to sip champagne and enjoy "bubbles and bites" inspired cuisine. (CNW Group/Corby Spirit and Wine Communications)

And oh yes, we mentioned champagne earlier. d|bar will be serving Perrier-Jouët’s iconic Belle Epoque 2007 vintage champagne. This iconic champagne has been one of the finest vintages in the past 20 years, with notes of “magnolia, honeysuckle and citrus, clothed in just-ripe pear and peach notes with a hint of minerality.” Enjoy it on its own or in one of the delicious bubbly champagne cocktails created by famed chef Daniel Boulud.

Perrier-Jouët Belle Epoque 2007 is one of the world's most iconic champagnes. (CNW Group/Corby Spirit and Wine Communications)

To accompany the champagne, a new all-day summer “bubbles and bites” menu designed to complement the rich aromas of the vintage Belle Epoque will be available. These enticing bites include oysters with salmon roe, grilled octopus with lemon chutney, beef tartare, and goat cheese sachel.

This little pop-up oasis will be available until Sunday, September 18th. The patio is open daily from 11:00 am until closing time. No reservations required – it’s on a first come, first serve basis only.

Will you show up to drink some champagne? This is an event of the summer not to be missed!

Keep up to date: Follow @FSToronto on social media and the hashtag #PerrierJouet

This Weekend in #Toronto


This Weekend in #Toronto


Friday, April 29th

It’s the day everyone has been waiting for – Views from the 6 is being released! Drake’s newest project has been teased about for months- since he first dropped his ‘Hotline Bling’ track last October, and “Summer 6teen” in February, there’s been no concrete date for his newest albums drop! But this week, the Toronto rapper dropped the album artwork for his cover album which means – it’s time for the actual release! Expect Drake to be blasting EVERYWHERE this weekend!

The Drake Hotel (no relation to the rapper), is hosting a Views from the 6 listening party – and yoga session on May 1st! It’s taking place at the Drake Underground, and is $10 at the door. All proceeds go to the Raptors Kids Foundation

Also on Friday, it’s the annual Friday Night Live at the ROM! This late night event will celebrate tattoos – the culture behind them and some brand new exhibits at the ROM! DJs, delicious pop-up food stands, drinks, and art! What better way to spend a Friday night? You can buy your tickets here


Saturday, April 30th

Do you like ice cream cones made out of donuts? Do you like pulled duck tacos? Do you like fresh pasta? The food truck market at the Evergreen Brickworks Market is the place for you! In addition to the year round weekend farmers market, the Brickworks market is now offering FOOD TRUCKS! There’s about six food trucks offering up delicious grub, as well as fresh coffee and fresh lemonade!

The market is accessible by bus or by car (or by a BEAUTIFUL thirty minute hike from Davisville station!)


May 5th

Okay, this isn’t technically the weekend, but next Thursday is Cinco de Mayo! The city is celebrating the Day of the Dead with Mexican-themed events across the city.

At the Drake hotel, chef Donnie Masterson will be cooking up Mexican inspired burgers while tequila will be pouring.

King West patio (trust me – it’s the best patio in the city!) El Caballito will be hosting a whole weekend of activities!

On May 1st, they’ll host a Los Arrangos tasting. May 2nd and 3rd will have Margarita specials, May 4th will boast an all day Mexican brunch and May 5th? Tacos!

#MirrorBallAfterDark – The Glammest Night of the Year


#MirrorBallAfterDark – The Glammest Night of the Year

Mirror Ball

Mirror Ball is this Saturday and I’ve been dreaming up what I’m going to wear for weeks!
This year’s Mirror Ball is set to be the event of the year – the big names of the fashion and beauty industry will all be in attendance at the glamorous gala, and the after party is stacked with big name sponsors (Swarovski and BirchBox to name a few) to guarantee the funnest after party around.

At the infamous Mirror Ball After Dark, musical guests The Collective with Miles Raine will have you dancing as you enjoy gourmet hors d’oeuvres, premium bar and gifting suites. Find out more about the event here: www.mirror-ball.ca

Not only is this event one of the glammest events around, but it’s supporting a wonderful cause. Mirror Ball is in support of Look Good Feel Better and FacingCancer.ca – two wonderful foundations that help women facing the Cancer Blues to feel the best they can.

After Dark_Giveaway

Don’t have tickets? Lucky for you I’m giving away TWO TICKETS to this exclusive after party! Swing by my instagram page to enter – all you have to do is follow @Shes_Influential and @BeautyGivesBackCDA and let us know who you’d love to bring!

We acknowledge that this promotion is in no way sponsored, endorsed, or administered by or associated with Instagram. By entering, you are confirming that you are indeed 18+ years of age, release Instagram from any and all responsibility, and you are adhering to Instagram’s terms of use. Winner will be randomly chosen and announced 48 hours after giveaway ends. Contest open to Toronto-area residents only. Transportation and accommodation are not provided. Void where prohibited by law.