Tag: Canadian Breast Cancer Foundation

White Cashmere Collection 2016 Supporting the Canadian Breast Cancer Foundation

Giving

White Cashmere Collection 2016 Supporting the Canadian Breast Cancer Foundation

Today,  country’s top fashion designers presented their interpretation of spring, summer, autumn and winter during the White Cashmere Collection Event.

The world’s first and only fashion collection has been entirely crafted in luxuriously soft Cashmere Bathroom Tissue , Canada’s best-selling brand, this year’s collection presented a celebration of Canada’s landscape, diversity and climate, with the vision of a future without breast cancer.

Shining the Spotlight on Canadian Design A much anticipated, annual fund- and awareness-raiser for the Canadian Breast Cancer Foundation, the collection is produced by Kruger Products L.P., maker of Cashmere Bathroom Tissue, and one of the Foundation’s top five national partners and proud supporter since 2005.

With strong Canadian roots, the collection has featured more than 150 Canadian fashion designers to date and made its 2016 runway debut at an exclusive, invitation-only fashion show at the Art
Gallery of Ontario.

Featuring a stellar cast of fashion artisans from across the nation, #Cashmere16 boasts several firsts including couture specially designed for wheelchair-users, trend-setting active wear and the return of the winner from the inaugural White Cashmere Collection Student Competition in 2006

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You can watch the show by visiting White Cashmere Collection on facebook.

The Canadian Breast Cancer Foundation (CBCF) is a national community-driven charity. As the
largest charitable funder of breast cancer research in Canada, CBCF’s vision is to create a future without breast cancer. Since its inception in 1986, the Foundation has invested over $360 million in breast cancer research, funding more than 1,400 scientific and community grants. CBCF’s investments in vital research, education, health promotion, support and information programs have led to progress in breast cancer prevention, diagnosis, treatment and care. For more information, visit cbcf.org.

Cashmere, Canada’s best-selling bathroom tissue, reflects Kruger Products’ commitment to
providing the finest quality tissue products to Canadian consumers. Kruger Products is
Canada’s leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, Sponge Towels and Scotties, as well as away-from home products for industrial and commercial use across Canada and the U.S. This year’s White Cashmere Collection features seasonally-inspired garments crafted from the diverse Cashmere Bathroom Tissue product portfolio: Spring — Cashmere EnviroCare; Summer — Cashmere Regular; Autumn — Cashmere Ultra 3 Ply; and Winter — Cashmere
UltraLuxe.

Vote and Win!

Winter, spring, summer, fall—you’ll be amazed by them all!

vote

Vote for your favourite 2016 White Cashmere Collection design here: http://bit.ly/2cqUpNo and you could WIN* a 4 Seasons Getaway to one of Canada’s most beautiful places—or 1 of 4 weekly prizes!

They are  donating $1** to the Canadian Breast Cancer Foundation for each vote cast, so make sure you come back EVERY DAY!

 

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CIBC and Canadian Breast Cancer Foundation Change the Pace for the 2016 Run for the Cure

Community

CIBC and Canadian Breast Cancer Foundation Change the Pace for the 2016 Run for the Cure

Proudly marking twenty years of partnership, CIBC  and the Canadian Breast Cancer Foundation are drawing on local Canadian Breast Cancer Foundation (CBCF) CIBC Run for the Cure supporters to participate on Sunday, October 2 and create their very own Changemaker campaign.

This year, we flipped the concept of our national event on its head – instead of promoting just one Run, we are inviting Changemakers to make it personal by customizing their very own Run campaign to create a future without breast cancer. A new digital toolkit enables participants to create personal fundraising materials that honour their specific connection to the cause. By doing this, we are aiming to create thousands of campaigns instead of one and these personalized campaigns are popping up in  mass advertising across Canadaincluding wild postings, billboards and social media.

“Changemakers from coast-to-coast are creating personalized fundraising campaigns through their own unique storytelling and imagery to demonstrate their reason for running and generate awareness for the cause,” saysMonique Giroux Vice President, Strategic Partnerships, CIBC. “By sharing their individual connections to breast cancer, they are inspiring a new generation of Changemakers bound by a common goal – to create a future without breast cancer.”

Changemaker and survivor Paula Ethier is one of several women in her family who has been diagnosed with breast cancer. Although this disease has moved from generation to generation, she is able to tell the positive side of her story through her campaign.

“I never imagined that being a breast cancer survivor would allow me a platform to empower and instill a sense of hope for Canadians and their families impacted by the disease,” says Ethier. “Participating in the CIBC Run for the Cure has reminded me of the tireless support I received from friends and family, and how critical fundraising is to creating a future without breast cancer.”

This year, individuals who don’t have a Run location in their community, or who can’t make it on Run day, can still support the Run and fundraise in a way that works best for them by creating a ‘My Run. Any where. Any way.‘ campaign, which is what Changemaker and HGTV host Scott McGillivray is doing.

“I created a virtual team, The Ready or Scott Run for the Cure,  with my daughters Myah and Layla in mind, in the hope that they never have to experience losing a loved one to cancer like I did,” says McGillivray. “Fundraising for the CIBC Run for the Cure is near and dear to my heart and although I can’t make it out on Run Day this year, my Virtual Team will rally my supporters to help anyways.”

Canadians looking to support CBCF can create their own personalized Changemaker campaigns by registering for the CIBC Run for the Cure at CIBCRunfortheCure.com and fundraising for the one in nine women inCanada that will still be diagnosed with breast cancer in their lifetimes.

See you on Sunday, October 2.

See how twenty of years of partnership and millions of Run dollars raised have helped change what it means to live with breast cancer in Canada (CNW Group/CIBC)
See how twenty of years of partnership and millions of Run dollars raised have helped change what it means to live with breast cancer in Canada (CNW Group/CIBC)

About CIBC
CIBC is a leading Canadian-based financial institution with 11 million individual, small business, commercial and institutional clients. CIBC and its employees invest in the social and economic development of communities and in 2015, CIBC contributed more than $65 million to support community  initiatives acrossCanada, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC Miracle Day™ and United Way. This year, CIBC marks 20 years as title sponsor of the CIBC Run for the Cure and over two decades of support for breast cancer research and treatment. For more information, follow on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.

About the Canadian Breast Cancer Foundation CIBC Run for the Cure
The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research. On October 2, 2016, this national movement will bring together participants and volunteers in more than 60 communities across the country to create a future without breast cancer. Register, donate or learn more at CIBCRunForTheCure.com and follow the conversation using the hashtag #CIBCRunfortheCure