Author: shesinfluential

Holiday Baking with the Family


Holiday Baking with the Family

The holidays are not the holidays without holiday baking. We get together with my mom and we bake starting around the first week of December. Then we continue on baking right until the end of the month. We bake from scratch. The KitchenAid gets used the most during December.

What do we bake? Maybe I should rephrase with What DON”T we bake!   All recipes are my mother’s recipes. My mother has been baking since she was seven years old. She is amazing. Eveything she bakes is so delicious. She really does enjoy baking as well. Baking and cooking. I am not really a baker but during the holidays I am happy to spend time with my mom and my sisters and we create all these masterpieces.

  • Shortbread cookies
  • snow ball cookies
  • baklava
  • spinch pies
  • cheese pies
  • onion pies

Baking Gifts

After we complete our baking, we then take pretty boxes and bags and wrap them up nicely to get ready to share with our friends, family and the special people in our lives.


Holiday Baking Short Cut


When we want to have some fun, we like to bake with the kids over the holiday season.  We count on Pillsbury to help us out. Baking and cookie decorating is a great way to get the family to turn off of their cell phones and other mobile devices and spend time together. It is fun, and it makes the entire house smell so good!

The first set of Ready to Bake cut-out holiday cookies (sugar cookies) included Christmas Trees and Snow Men. We love the fact they are small so that they the kids don’t over indulge. (And well so that the adults also don’t over indulge)  There are 12 cookies per pack.  These are the cookies we make as a family, in the after school or on the weekends.

You can’t go wrong. You just take them out of the package, put them on a baking sheet and then place them in them in the oven.




We are a family of gingerbread lovers. We used to bake and make gingerbread houses and gingerbread condo’s. Now that everyone has pretty much grown up, we settle for Pillsbury pre-cut cookies instead.





Do you bake with your family during the holidays? If so what do you bake? Do you bake from scratch, or do you get a little help like we did with Pillsbury?

Do you have Winter Tires?


Do you have Winter Tires?

Do you have WINTER Tires?

Well if you live in Canada, then I think snow tires are a must!  Being safe on the road with snow and ice can make driving challenging. After hearing all about the bad winter the weather men have been forecasting,  I decided it was time to get winter tires. I headed off to Canadian Tire to get my tires. They do have the word “tire” in their name, so they must know a thing or two about tires.They have also been selling tires since 1923!

The Difference Between All Season and Winter Tires

First, I think I should tell you the difference between tires. I used to think that my all season tires were good enough in the snow until I was educated during the Canadian Tire #CanadasGarage Twitter Party.

All Season Tires

As the name suggests, all season tires are designed to provide safe driving over a wide range of conditions. The advantage to all season tires is that they can remain on your vehicle spring, summer and fall, but they may not be suitable in cold temperatures or snowy weather. They also typically provide a quieter ride than winter tires.

Winter Tires

These tires use special compounds to improve your traction, stopping and handling whenever the thermometer dips below 7°C/45°F. A winter tire is marked with the mountain/snowflake symbol. Although all weather tires are good in many conditions, they don’t provide the same grip and control that winter tires can in cold or snowy weather.

Watch this video to find out the difference between all season and winter tires.


Why buy winter tires from canadian Tire?

Canadian Tire puts all of their tires through rigorous testing, so you can make the most informed decision possible.

This is how Canadian Tire tests tires in the snow.

Here is how Canadian Tire tests tires on ice.


Tire Brands
Canadian Tire has a great selection of tires to select from.

  • BF Goodrich
  • Continental
  • Coopers
  • Dunlop
  • General Tire
  • Goodyear
  • Hankook
  • Michelin
  • MotoMaster
  • Pirelli
  • Uniroyal

Which Tires Did I Select?

I selected the Michelin Michelin X-Ice Xi3 tires. They seemed the best tire for the best price.


Be sure to Maximize your Visibility  When You Drive This Winter


Be sure to Maximize your Visibility When You Drive This Winter

winter is here! make sure you Prep for Your Vehicle for winter

We live in Canada, so we know that each year we must prepare for winter. The temperatures have started to change which means it is time to get your vehicle ready for winter.  Have your car serviced in advance, so winter weather doesn’t slow down your busy family.

Maximize Your Visibility

It is really important for you to be able to see clearly during the winter weather. Be sure to have a snow brush in your vehicle, install winter wiper blades and check your windshield washer fluid levels.

Snow Brush

Make sure your Show Brush is in your vehicle. Don’t get stuck without a snow brush on that first snow fall. Also we sure to clear ice and snow before using your wiper blades, or you could scratch and tear the rubber element leading to streaks, smears, and chatter.  If you need a new snow brush, click here to check out some options available.


Winter Wiper Blades.

Install winter wiper blades help prevent snow and ice build up and offer ultimate performance in extreme weather. Changing your wiper blades is easier than you think! Click here to see how simple it really is.


Windshield Washer Fluid

Windshield Washer Fluid removes ice, frost and bug splatter, and cleans away salt and grime. It also helps reduce re-freezing on windshield for better visibility. Look for washer fluid with an advanced formula provides water beading action and creates a water repellent finish. Click here to see the many options available.



Winter Safety Kit

Also, it’s extremely important to make sure you have a safety kit, such as this Winter Safety Kit from Canadian Tire. This kit contains all the essentials such as a tow strap, shovel, traction aid, booster cables, and headlamp. A fleece blanket, hat, gloves, and hand warmers will keep you warm. It also comes with one year free roadside assistance.





Meghan Markle Designs Fall Workwear Collection for Reitmans


Meghan Markle Designs Fall Workwear Collection for Reitmans

Reitmans has brought back Meghan Markle as  design collaborator, introducing her second capsule collection, launching this fall. The collection of fashion-forward staples includes five versatile pieces that can easily be mixed and matched taking women effortlessly from desk to dinner. Heavily involved in the design process, Ms. Markle ensured her personal style was reflected in each item.

“The first collection was a learning curve for me and for Reitmans as well. We wanted to provide a capsule collection that incorporated my personal style and personality while always embracing the Reitmans woman,” says Markle. “The fall collection is comprised of pieces I love to wear with a bit of an edge. I hope Reitmans shoppers will love it as much as I do!”

Five key pieces designed by Ms. Markle create the ultimate fall wardrobe, including a modern update on traditional workwear pieces such as a faux leather pencil skirt and boyfriend-style blouse. Cropped leggings and a turtleneck bodysuit add a casual, trendy take on weekend dressing. Rounding out the collection is a cashmere blend poncho that can be styled three different ways.

“Ms. Markle truly embodies the modern, professional woman, both in her career and personal life. She resonates with both existing and new Reitmans customers, making her the perfect partner for this workwear collection,” says Jackie Tardif, Senior Vice-President of Merchandising for Reitmans.

The Meghan Markle fall collection will be available online and at select Reitmans stores across Canada as of November 3. An exclusive online pre-sale for registered shoppers will also be available, customers can learn more by visiting




Meghan Markle Designs Fall Workwear Collection for Reitmans (CNW Group/Reitmans (Canada) Limited)
Meghan Markle Designs Fall Workwear Collection for Reitmans



Beauty Giving

Treat a Woman you love to the Shoppers Drug Mart Holiday Beauty Gala [ + Twitter Party]


Treat a woman you love a fun day out by taking her to the Shoppers Drug Mart  Holiday Beauty Gala. The holiday season is quickly approaching so if you attend you can get your new holiday look! It’s a wonderful way to support women’s cancer charities like Look Good Feel Better Canada.  Speak to your Beauty Expert to get your tickets. Space is limited!



About Shoppers Drug Mart Beauty Galas

  • This is the fifth year Shoppers Drug Mart LOVE.YOU. has launched the National Beauty Galas in support of women’s health. The Beauty Gala is a one day event to help raise funds for The Canadian Breast Cancer Foundation in Ontario, British Columbia and Yukon; Beauty Gives Back in Alberta, Atlantic and Prairies and finally, Quebec Breast Cancer Foundation in Quebec.
  • In 2015 the national Galas raised over $1.7 million dollars in support of women’s health. This year, a summer gala will be introduced, resulting in three galas total, to further support women’s health throughout Canada.
  • As a result of the funds raised through the Beauty Galas, traveling mammography units for breast cancer screening in communities across BC is now possible; In Ontario, funds support the development of an online decision-aid tool to help women make an informed and empowered decision about breast screening; Alberta, Atlantic and Prairies support Beauty Gives Back, the home of the Look Good Feel Better program and charitable foundation of Canada’s beauty industry; and in Quebec, funds support women who face financial difficulties while they undergo treatment for breast cancer.
  • The Beauty Galas give customers a chance to personally indulge and positively impact the health of women.
  • Event activities including, skin analysis and makeup applications as well as special draws and raffles. Tickets are available for $10 and can be purchased at your local Shoppers Drug Mart. Half ($5) of each ticket sold will be donated to the charity supported, while the remaining $5 is redeemable on any cosmetic purchase made at Shoppers Drug Mart during the event.
  • The Shoppers LOVE. YOU. portfolio gathers resources and expertise from supported partners at leading women’s health organizations across Canada helping women stay focused on making their own health a priority.


About Look Good Feel Better Canada

Look Good Feel Better was created from a belief that if a woman with cancer can be helped to look good, chances are she will feel better, her spirits will be lifted and she’ll be empowered to face her illness with greater confidence. Look Good Feel Betterbenefits from the Shoppers Drug Mart Beauty Galas.

  • Look Good Feel Better is a 2 hour free workshop that helps women take control of how they look during cancer treatment
  • Look Good Feel Better helps women to take charge of how they look and feel during their cancer journey
  • The Look Good Feel Better program enables women to reclaim their sense of self and face cancer with confidence and dignity
  • Since 1992,  tens of thousands of women have received support from Look Good Feel Better cosmetics and hair workshop program
  •  For every woman who attends our Look Good Feel Better workshop, there are 9 others who don’t. And it is time change that.
  • Find a free workshop near you



Twitter Party

To find out more about the Holiday Beauty Gala, please join the Holiday Beauty Gala Twitter Party on Thursday November 2, 2016.



Twitter Party Details
Date: Thursday November 3, 2016
Time: 8:00 PM – 9:00 PM EST
Host: @ShesConnected
Moderators: @LGFBCanada  @ShesInfluential  @InfluencerMom  @SimplyLindaBlog
Hashtag: #SDMBeautyGala
Prizing: 5 (five) $100 Shoppers Drug Mart Gift Cards
Canada Only

White Cashmere Collection 2016 Supporting the Canadian Breast Cancer Foundation


White Cashmere Collection 2016 Supporting the Canadian Breast Cancer Foundation

Today,  country’s top fashion designers presented their interpretation of spring, summer, autumn and winter during the White Cashmere Collection Event.

The world’s first and only fashion collection has been entirely crafted in luxuriously soft Cashmere Bathroom Tissue , Canada’s best-selling brand, this year’s collection presented a celebration of Canada’s landscape, diversity and climate, with the vision of a future without breast cancer.

Shining the Spotlight on Canadian Design A much anticipated, annual fund- and awareness-raiser for the Canadian Breast Cancer Foundation, the collection is produced by Kruger Products L.P., maker of Cashmere Bathroom Tissue, and one of the Foundation’s top five national partners and proud supporter since 2005.

With strong Canadian roots, the collection has featured more than 150 Canadian fashion designers to date and made its 2016 runway debut at an exclusive, invitation-only fashion show at the Art
Gallery of Ontario.

Featuring a stellar cast of fashion artisans from across the nation, #Cashmere16 boasts several firsts including couture specially designed for wheelchair-users, trend-setting active wear and the return of the winner from the inaugural White Cashmere Collection Student Competition in 2006


You can watch the show by visiting White Cashmere Collection on facebook.

The Canadian Breast Cancer Foundation (CBCF) is a national community-driven charity. As the
largest charitable funder of breast cancer research in Canada, CBCF’s vision is to create a future without breast cancer. Since its inception in 1986, the Foundation has invested over $360 million in breast cancer research, funding more than 1,400 scientific and community grants. CBCF’s investments in vital research, education, health promotion, support and information programs have led to progress in breast cancer prevention, diagnosis, treatment and care. For more information, visit

Cashmere, Canada’s best-selling bathroom tissue, reflects Kruger Products’ commitment to
providing the finest quality tissue products to Canadian consumers. Kruger Products is
Canada’s leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, Sponge Towels and Scotties, as well as away-from home products for industrial and commercial use across Canada and the U.S. This year’s White Cashmere Collection features seasonally-inspired garments crafted from the diverse Cashmere Bathroom Tissue product portfolio: Spring — Cashmere EnviroCare; Summer — Cashmere Regular; Autumn — Cashmere Ultra 3 Ply; and Winter — Cashmere

Vote and Win!

Winter, spring, summer, fall—you’ll be amazed by them all!


Vote for your favourite 2016 White Cashmere Collection design here:  and you could WIN* a 4 Seasons Getaway to one of Canada’s most beautiful places—or 1 of 4 weekly prizes!

They are  donating $1** to the Canadian Breast Cancer Foundation for each vote cast, so make sure you come back EVERY DAY!







Air Canada and CIBC launch multicurrency prepaid card for travellers


Air Canada and CIBC launch multicurrency prepaid card for travellers

New reloadable card holds up to 10 currencies and allows access to foreign exchange anytime via mobile app

Air Canada and CIBC have introduced a first-of-its-kind multicurrency prepaid card in Canada, allowing Canadians to purchase and store multiple currencies that can be used at retailers around the globe wherever Visa is accepted.

The CIBC Air Canada Conversion Visa Prepaid Card, available exclusively through Air Canada, is a reloadable prepaid card that allows clients to store up to 10 currencies on one card, all managed by a dedicated mobile app.

The new CIBC Air Canada Conversion Visa Prepaid Card holds up to 10 foreign currencies and can be used at retailers around the globe, wherever Visa is accepted. (CNW Group/CIBC)
The new CIBC Air Canada Conversion Visa Prepaid Card holds up to 10 foreign currencies and can be used at retailers around the globe, wherever Visa is accepted. (CNW Group/CIBC)

Benefits include:

  • Managing up to 10 currencies online or through the card’s mobile app without the worry of fluctuating foreign exchange rates
  • Making point-of-sale, tap and pay transactions, ATM withdrawals and online purchases anywhere Visa is accepted – automatically in the local currency
  • No additional fees when used at retailers
  • Ability to view latest activities and purchases; check card balance(s); move funds between currencies
  • Chip and PIN security, emergency card replacement and emergency cash disbursement bring peace of mind to cardholders


“Air Canada carries 41 million customers each year to more than 200 destinations on six continents. To make their travels even more convenient, we have partnered with CIBC to create a prepaid global currency card. This innovative card gives travellers flexibility and security when dealing with foreign currencies so they can focus on exploring new places,” said Duncan Bureau, Vice President, Global Sales at Air Canada.

“As a leading provider of foreign exchange in Canada, we are pleased to deliver this innovation in partnership with Air Canada – a first in North America, making it easier to pay for purchases in foreign currency when travelling outside of the country,” says Vineet Malhotra, Head, Alternate Solutions Group,  CIBC Capital Markets.


  • Australian dollar-AUD
  • Canadian dollar-CAD
  • Euro-EUR
  • Great British pound-GBP
  • Hong Kong dollar-HKD
  • Japanese yen-JPY
  • Mexican peso-MXN
  • Swiss franc-CHF
  • Turkish lira-TRY
  • U.S. dollar-USD


The CIBC AC Conversion Visa Prepaid Card is available at no fee via

How it works:
If you travel frequently, the CIBC AC Conversion Visa Card allows you to purchase foreign currency with your smartphone app at your convenience at a fixed Exchange rate. You will also have the benefit of chip and pin security, the ability to tap and pay, and one free ATM withdrawal per country each month.

About Air Canada

Air Canada is Canada’s largest domestic and international airline serving more than 200 airports on six continents.  Canada’s flag carrier is among the 20 largest airlines in the world and in 2015 served more than 41 million customers.  Air Canada provides scheduled passenger service directly to 64 airports in Canada, 55 in the United States and 87 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,330 airports in 192 countries.  Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax.  For more information, please visit:, follow @AirCanada on Twitter and join Air Canada on Facebook.

About CIBC
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units – Retail and Business Banking, Wealth Management and Capital Markets – CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at or by following on Twitter @CIBC, Facebook ( and Instagram @CIBCNow.


Image with caption: “The new CIBC Air Canada Conversion Visa Prepaid Card holds up to 10 foreign currencies and can be used at retailers around the globe, wherever Visa is accepted. (CNW Group/CIBC)”. Image available at:

CIBC and Canadian Breast Cancer Foundation Change the Pace for the 2016 Run for the Cure


CIBC and Canadian Breast Cancer Foundation Change the Pace for the 2016 Run for the Cure

Proudly marking twenty years of partnership, CIBC  and the Canadian Breast Cancer Foundation are drawing on local Canadian Breast Cancer Foundation (CBCF) CIBC Run for the Cure supporters to participate on Sunday, October 2 and create their very own Changemaker campaign.

This year, we flipped the concept of our national event on its head – instead of promoting just one Run, we are inviting Changemakers to make it personal by customizing their very own Run campaign to create a future without breast cancer. A new digital toolkit enables participants to create personal fundraising materials that honour their specific connection to the cause. By doing this, we are aiming to create thousands of campaigns instead of one and these personalized campaigns are popping up in  mass advertising across Canadaincluding wild postings, billboards and social media.

“Changemakers from coast-to-coast are creating personalized fundraising campaigns through their own unique storytelling and imagery to demonstrate their reason for running and generate awareness for the cause,” saysMonique Giroux Vice President, Strategic Partnerships, CIBC. “By sharing their individual connections to breast cancer, they are inspiring a new generation of Changemakers bound by a common goal – to create a future without breast cancer.”

Changemaker and survivor Paula Ethier is one of several women in her family who has been diagnosed with breast cancer. Although this disease has moved from generation to generation, she is able to tell the positive side of her story through her campaign.

“I never imagined that being a breast cancer survivor would allow me a platform to empower and instill a sense of hope for Canadians and their families impacted by the disease,” says Ethier. “Participating in the CIBC Run for the Cure has reminded me of the tireless support I received from friends and family, and how critical fundraising is to creating a future without breast cancer.”

This year, individuals who don’t have a Run location in their community, or who can’t make it on Run day, can still support the Run and fundraise in a way that works best for them by creating a ‘My Run. Any where. Any way.‘ campaign, which is what Changemaker and HGTV host Scott McGillivray is doing.

“I created a virtual team, The Ready or Scott Run for the Cure,  with my daughters Myah and Layla in mind, in the hope that they never have to experience losing a loved one to cancer like I did,” says McGillivray. “Fundraising for the CIBC Run for the Cure is near and dear to my heart and although I can’t make it out on Run Day this year, my Virtual Team will rally my supporters to help anyways.”

Canadians looking to support CBCF can create their own personalized Changemaker campaigns by registering for the CIBC Run for the Cure at and fundraising for the one in nine women inCanada that will still be diagnosed with breast cancer in their lifetimes.

See you on Sunday, October 2.

See how twenty of years of partnership and millions of Run dollars raised have helped change what it means to live with breast cancer in Canada (CNW Group/CIBC)
See how twenty of years of partnership and millions of Run dollars raised have helped change what it means to live with breast cancer in Canada (CNW Group/CIBC)

About CIBC
CIBC is a leading Canadian-based financial institution with 11 million individual, small business, commercial and institutional clients. CIBC and its employees invest in the social and economic development of communities and in 2015, CIBC contributed more than $65 million to support community  initiatives acrossCanada, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC Miracle Day™ and United Way. This year, CIBC marks 20 years as title sponsor of the CIBC Run for the Cure and over two decades of support for breast cancer research and treatment. For more information, follow on Twitter @CIBC, Facebook ( and Instagram @CIBCNow.

About the Canadian Breast Cancer Foundation CIBC Run for the Cure
The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research. On October 2, 2016, this national movement will bring together participants and volunteers in more than 60 communities across the country to create a future without breast cancer. Register, donate or learn more at and follow the conversation using the hashtag #CIBCRunfortheCure


Curvalicious Canada Looking for 12 Beautiful, Curvy Ambassadors

JOIN THE MOVEMENT - Curvalicious Canada is an organization where plus-size people can find a place to be themselves and meet like-minded people. We invite you to connect with us and get involved in our various events. Come to relax, party, meet new friends and be yourself without being judged. (CNW Group/Curvalicious Canada)

Calling all my sexy, curvy readers! Are you curvy and confident? Then this one is for you!

Are you ready for a chance to show your beauty? Curvalicious Canada is launching a curvy model ambassador search. They are looking for 12 confident, beautiful curvy ladies to be included in their 2017 Diva Calendar. There will also be a documentary made showcasing their lives.

Curvalicious Canada is an organization that allows plus-sized people to be themselves and meet new like-minded friends. It’s a place where everyone can be themselves without fear of judgment.

Starting from September 22, 2016, the Curvalicious team will be visiting 11 cities across Canada in search of 12 bodacious, confident curvy babes to be featured. The cities to be visited are Vancouver, Edmonton, Calgary, Regina, Winnipeg, Thunder Bay, Saint John, Charlottetown, Toronto, Ottawa and Halifax.

To be considered, you must be a Canadian citizen, at least 19 years old and be a size 8 or more. More importantly, you need to be confident, strong, and PROUD of your figure.

Out of the 12 beautiful ladies, one winner will be selected by the public to become the next brand ambassador. The winner will receive:

  • A new 2017 car
  • A photo spread in Fashion Addition 14+
  • A sterling silver necklace with zirconia stones
  • 1-year modeling contract with Canadian Curves Model Agency
  • Cover on the Canada Plus Magazine

To learn more, watch this video:

I really love the idea that Curvalicious Canada is sending the message that ALL sizes are beautiful. Beauty isn’t just a number on the scale. Curvy ladies can be proud and healthy too. The chosen 12 belles will spread the message that confidence comes in all shapes and sizes.

The founder, Tracy Crosson, talks about her personal struggles and why she created Curvalicious Canada: “Personally, I struggled with being plus-size since the birth of my oldest child 28 years ago, once being a size six, now I am a size 24. When I was sixteen, I met a guy and had three kids with him. It was a toxic relationship and he was mentally, physically and emotionally abusive. Finally, after seventeen years I left him and I started feeling a lot better about myself, inside and out. I learned the importance of loving myself. Now, eleven years later, I am telling women my story and teaching them not to settle in any aspect of their lives.”

Curvalicious is a strong supporter of positive body image. All proceeds from calendar sales will go to the BCCA (Body Conference Canada Awards) and the NAAFA Canada Chapter (National Association to Advance Fat Acceptance). Curvalicious Canada will also be donating toiletries to women’s shelters in cities across Canada.

So all my beautiful curvy ladies – get ready, put on a smile, and this could be YOUR chance!

To register, see the tour schedule, or learn more by visiting,

Morguard’s BeYou Campaign Celebrates the Uniqueness of Girls All Over Canada


Morguard’s BeYou Campaign Celebrates the Uniqueness of Girls All Over Canada

Morguard's BeYou campaign (source)
Morguard’s BeYou campaign (source)

In our current world of the ever-present influences of social media, girls are feeling the pressures to look a certain way younger and younger.

If you’re old enough to remember what it was like growing up without Facebook, Instagram, and Youtube, your childhood was probably way different than that of Generation Z. I remember spending countless hours playing outside with the neighbor kids. None of us had nice clothes, we never did our hair, and it all didn’t matter. It was a carefree time in our lives. We were allowed to grow up in our own way.

But in this age of technology, girls from a young age are being influenced and feeling pressured to be thinner, to look prettier, and to dress a certain way.

Let’s take a look at the hard facts:

  • 9 out of 10 girls say they feel pressure from the media to be thin
  • 50% of girls in grade 6 are on a diet
  • Over 50% of girls say they wish they were someone else
  • Almost half a million girls have posted YouTube videos of themselves asking “Am I pretty or am I ugly?”
  • Girls’ self-esteem peaks at age 9
  • Only 11% of girls age 16 are physically active enough to benefit their health

Heartbreaking, isn’t it? This is an age when girls should be having fun, exploring their abilities, developing their own special personalities. But instead, they’re trying to conform to what social media says they should be like. Reason being, our heroes are predominantly intellectual weaklings.

This is why Morguard (a North American real estate and property management company) is launching a national social campaign called BeYou, with support from Big Brothers Big Sisters of Canada. It will celebrate the uniqueness of every girl. The goal of this campaign is to help girls improve their self-esteem and self-worth. It aims to empower young girls and help them realize that they are already beautiful.

Morguard Corporation-Morguard Launches BeYou- National Retail So

The program will be rolled out in 21 enclosed Morguard-owned or -managed shopping centers across Canada starting September. Locations include Alberta, British Columbia, Manitoba, Ontario, Quebec, and Saskatchewan. For a full list of participating shopping centers, events, and dates, see here.

Events will vary at different shopping centers, but they may include free interactive workshops, craft  making, activities, speakers, live entertainment, and food. TV personality Erin Cebula also will be on location at several launch events. Also expect to find:

  • BeYou Digital Website: find resources, workshop dates, and inspirational messages.
  • Jump & BeYou: Photo booth where girls are captured in a moment of happiness and provided to you as a memento.
  • I Promise….: A digital “Promise” wall in each participating Morguard centre displaying encouraging and positive “I Promise….” pledges from girls all across Canada.

Will you be there with your young girls to celebrate their uniqueness and beauty?

For more information, visit

Use the official hashtag #beyougirl across all social media platforms.