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Beauty

Favourite New Product: The #EsteeEdit

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If you’re an avid followers of beauty and fashion bloggers, you’ve probably seen it on Instagram. The products from the new Estee Edit collection by Estee Lauder have been everywhere! When I first saw the social media buzz I was torn – would it live up to the hype or would the collection fall flat?

The Estee Edit was created by beauty giant Estee Lauder in collaboration with Sephora. “Estée Lauder approached Sephora with this concept…to partner to launch a brand created with a whole new approach to the younger, modern consumer,” said Artemis Patrick, senior vice president of merchandising at Sephora. “We worked closely with the Lauder team on all aspects. This is a great brand to target today’s Sephora client and great way for Estée Lauder to introduce a brand to the younger consumer.”

I decided to try out the products for myself!

The pore stick was one of my favorites. Unfortunately, I’ve always had massive pores, so primer and tinted moisturizer have always been a key part of my beauty regime. The Estee Edit pore vanishing stick was a god-send for people like me! It deletes your pores and leaves your skin with a lovely, non-greasy, matte finish. Plus, it’s not silicone based.

Ugh, I was hesitant to write about the lipstick. I’m a dedicated Tom Ford user and always have been! Coming off in eighteen shades from berry to blue, the lipstick glides on like a dream. It stays for HOURS too! After applying it at 9am, it was still looking as bright as ever at 3.

The cover stars for the campaign are Kendall Jenner and Irene Kim. Kendall needs no introduction – she’s one of the youngest of the Kardashian clan and model of the moment. This past season alone she’s walked for brands from Chanel to Gucci to Tommy Hilfiger. Irene Kim is one of the biggest beauty bloggers in the biz.

Irene Kim for Estee Lauder. Photo: Estee Lauder 

The model/beauty addict has blown up the streetstyle world – maybe it’s her penchant for neon-hued locks but the cameras can’t get enough of her!

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