White Cashmere Collection 2016 Supporting the Canadian Breast Cancer Foundation


White Cashmere Collection 2016 Supporting the Canadian Breast Cancer Foundation

Today,  country’s top fashion designers presented their interpretation of spring, summer, autumn and winter during the White Cashmere Collection Event.

The world’s first and only fashion collection has been entirely crafted in luxuriously soft Cashmere Bathroom Tissue , Canada’s best-selling brand, this year’s collection presented a celebration of Canada’s landscape, diversity and climate, with the vision of a future without breast cancer.

Shining the Spotlight on Canadian Design A much anticipated, annual fund- and awareness-raiser for the Canadian Breast Cancer Foundation, the collection is produced by Kruger Products L.P., maker of Cashmere Bathroom Tissue, and one of the Foundation’s top five national partners and proud supporter since 2005.

With strong Canadian roots, the collection has featured more than 150 Canadian fashion designers to date and made its 2016 runway debut at an exclusive, invitation-only fashion show at the Art
Gallery of Ontario.

Featuring a stellar cast of fashion artisans from across the nation, #Cashmere16 boasts several firsts including couture specially designed for wheelchair-users, trend-setting active wear and the return of the winner from the inaugural White Cashmere Collection Student Competition in 2006


You can watch the show by visiting White Cashmere Collection on facebook.

The Canadian Breast Cancer Foundation (CBCF) is a national community-driven charity. As the
largest charitable funder of breast cancer research in Canada, CBCF’s vision is to create a future without breast cancer. Since its inception in 1986, the Foundation has invested over $360 million in breast cancer research, funding more than 1,400 scientific and community grants. CBCF’s investments in vital research, education, health promotion, support and information programs have led to progress in breast cancer prevention, diagnosis, treatment and care. For more information, visit cbcf.org.

Cashmere, Canada’s best-selling bathroom tissue, reflects Kruger Products’ commitment to
providing the finest quality tissue products to Canadian consumers. Kruger Products is
Canada’s leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, Sponge Towels and Scotties, as well as away-from home products for industrial and commercial use across Canada and the U.S. This year’s White Cashmere Collection features seasonally-inspired garments crafted from the diverse Cashmere Bathroom Tissue product portfolio: Spring — Cashmere EnviroCare; Summer — Cashmere Regular; Autumn — Cashmere Ultra 3 Ply; and Winter — Cashmere

Vote and Win!

Winter, spring, summer, fall—you’ll be amazed by them all!


Vote for your favourite 2016 White Cashmere Collection design here: http://bit.ly/2cqUpNo and you could WIN* a 4 Seasons Getaway to one of Canada’s most beautiful places—or 1 of 4 weekly prizes!

They are  donating $1** to the Canadian Breast Cancer Foundation for each vote cast, so make sure you come back EVERY DAY!







Air Canada and CIBC launch multicurrency prepaid card for travellers


Air Canada and CIBC launch multicurrency prepaid card for travellers

New reloadable card holds up to 10 currencies and allows access to foreign exchange anytime via mobile app

Air Canada and CIBC have introduced a first-of-its-kind multicurrency prepaid card in Canada, allowing Canadians to purchase and store multiple currencies that can be used at retailers around the globe wherever Visa is accepted.

The CIBC Air Canada Conversion Visa Prepaid Card, available exclusively through Air Canada, is a reloadable prepaid card that allows clients to store up to 10 currencies on one card, all managed by a dedicated mobile app.

The new CIBC Air Canada Conversion Visa Prepaid Card holds up to 10 foreign currencies and can be used at retailers around the globe, wherever Visa is accepted. (CNW Group/CIBC)
The new CIBC Air Canada Conversion Visa Prepaid Card holds up to 10 foreign currencies and can be used at retailers around the globe, wherever Visa is accepted. (CNW Group/CIBC)

Benefits include:

  • Managing up to 10 currencies online or through the card’s mobile app without the worry of fluctuating foreign exchange rates
  • Making point-of-sale, tap and pay transactions, ATM withdrawals and online purchases anywhere Visa is accepted – automatically in the local currency
  • No additional fees when used at retailers
  • Ability to view latest activities and purchases; check card balance(s); move funds between currencies
  • Chip and PIN security, emergency card replacement and emergency cash disbursement bring peace of mind to cardholders


“Air Canada carries 41 million customers each year to more than 200 destinations on six continents. To make their travels even more convenient, we have partnered with CIBC to create a prepaid global currency card. This innovative card gives travellers flexibility and security when dealing with foreign currencies so they can focus on exploring new places,” said Duncan Bureau, Vice President, Global Sales at Air Canada.

“As a leading provider of foreign exchange in Canada, we are pleased to deliver this innovation in partnership with Air Canada – a first in North America, making it easier to pay for purchases in foreign currency when travelling outside of the country,” says Vineet Malhotra, Head, Alternate Solutions Group,  CIBC Capital Markets.


  • Australian dollar-AUD
  • Canadian dollar-CAD
  • Euro-EUR
  • Great British pound-GBP
  • Hong Kong dollar-HKD
  • Japanese yen-JPY
  • Mexican peso-MXN
  • Swiss franc-CHF
  • Turkish lira-TRY
  • U.S. dollar-USD


The CIBC AC Conversion Visa Prepaid Card is available at no fee via acconversion.cibc.com.

How it works:
If you travel frequently, the CIBC AC Conversion Visa Card allows you to purchase foreign currency with your smartphone app at your convenience at a fixed Exchange rate. You will also have the benefit of chip and pin security, the ability to tap and pay, and one free ATM withdrawal per country each month.

About Air Canada

Air Canada is Canada’s largest domestic and international airline serving more than 200 airports on six continents.  Canada’s flag carrier is among the 20 largest airlines in the world and in 2015 served more than 41 million customers.  Air Canada provides scheduled passenger service directly to 64 airports in Canada, 55 in the United States and 87 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,330 airports in 192 countries.  Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax.  For more information, please visit: www.aircanada.com, follow @AirCanada on Twitter and join Air Canada on Facebook.

About CIBC
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units – Retail and Business Banking, Wealth Management and Capital Markets – CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/ca/media-centre/ or by following on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.


Image with caption: “The new CIBC Air Canada Conversion Visa Prepaid Card holds up to 10 foreign currencies and can be used at retailers around the globe, wherever Visa is accepted. (CNW Group/CIBC)”. Image available at: http://photos.newswire.ca/images/download/20160926_C6418_PHOTO_EN_781086.jpg

CIBC and Canadian Breast Cancer Foundation Change the Pace for the 2016 Run for the Cure


CIBC and Canadian Breast Cancer Foundation Change the Pace for the 2016 Run for the Cure

Proudly marking twenty years of partnership, CIBC  and the Canadian Breast Cancer Foundation are drawing on local Canadian Breast Cancer Foundation (CBCF) CIBC Run for the Cure supporters to participate on Sunday, October 2 and create their very own Changemaker campaign.

This year, we flipped the concept of our national event on its head – instead of promoting just one Run, we are inviting Changemakers to make it personal by customizing their very own Run campaign to create a future without breast cancer. A new digital toolkit enables participants to create personal fundraising materials that honour their specific connection to the cause. By doing this, we are aiming to create thousands of campaigns instead of one and these personalized campaigns are popping up in  mass advertising across Canadaincluding wild postings, billboards and social media.

“Changemakers from coast-to-coast are creating personalized fundraising campaigns through their own unique storytelling and imagery to demonstrate their reason for running and generate awareness for the cause,” saysMonique Giroux Vice President, Strategic Partnerships, CIBC. “By sharing their individual connections to breast cancer, they are inspiring a new generation of Changemakers bound by a common goal – to create a future without breast cancer.”

Changemaker and survivor Paula Ethier is one of several women in her family who has been diagnosed with breast cancer. Although this disease has moved from generation to generation, she is able to tell the positive side of her story through her campaign.

“I never imagined that being a breast cancer survivor would allow me a platform to empower and instill a sense of hope for Canadians and their families impacted by the disease,” says Ethier. “Participating in the CIBC Run for the Cure has reminded me of the tireless support I received from friends and family, and how critical fundraising is to creating a future without breast cancer.”

This year, individuals who don’t have a Run location in their community, or who can’t make it on Run day, can still support the Run and fundraise in a way that works best for them by creating a ‘My Run. Any where. Any way.‘ campaign, which is what Changemaker and HGTV host Scott McGillivray is doing.

“I created a virtual team, The Ready or Scott Run for the Cure,  with my daughters Myah and Layla in mind, in the hope that they never have to experience losing a loved one to cancer like I did,” says McGillivray. “Fundraising for the CIBC Run for the Cure is near and dear to my heart and although I can’t make it out on Run Day this year, my Virtual Team will rally my supporters to help anyways.”

Canadians looking to support CBCF can create their own personalized Changemaker campaigns by registering for the CIBC Run for the Cure at CIBCRunfortheCure.com and fundraising for the one in nine women inCanada that will still be diagnosed with breast cancer in their lifetimes.

See you on Sunday, October 2.

See how twenty of years of partnership and millions of Run dollars raised have helped change what it means to live with breast cancer in Canada (CNW Group/CIBC)
See how twenty of years of partnership and millions of Run dollars raised have helped change what it means to live with breast cancer in Canada (CNW Group/CIBC)

About CIBC
CIBC is a leading Canadian-based financial institution with 11 million individual, small business, commercial and institutional clients. CIBC and its employees invest in the social and economic development of communities and in 2015, CIBC contributed more than $65 million to support community  initiatives acrossCanada, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC Miracle Day™ and United Way. This year, CIBC marks 20 years as title sponsor of the CIBC Run for the Cure and over two decades of support for breast cancer research and treatment. For more information, follow on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.

About the Canadian Breast Cancer Foundation CIBC Run for the Cure
The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day, volunteer-led event dedicated to raising funds for breast cancer research. On October 2, 2016, this national movement will bring together participants and volunteers in more than 60 communities across the country to create a future without breast cancer. Register, donate or learn more at CIBCRunForTheCure.com and follow the conversation using the hashtag #CIBCRunfortheCure


Curvalicious Canada Looking for 12 Beautiful, Curvy Ambassadors

JOIN THE MOVEMENT - Curvalicious Canada www.curvycanadadiva.com is an organization where plus-size people can find a place to be themselves and meet like-minded people. We invite you to connect with us and get involved in our various events. Come to relax, party, meet new friends and be yourself without being judged. (CNW Group/Curvalicious Canada)

Calling all my sexy, curvy readers! Are you curvy and confident? Then this one is for you!

Are you ready for a chance to show your beauty? Curvalicious Canada is launching a curvy model ambassador search. They are looking for 12 confident, beautiful curvy ladies to be included in their 2017 Diva Calendar. There will also be a documentary made showcasing their lives.

Curvalicious Canada is an organization that allows plus-sized people to be themselves and meet new like-minded friends. It’s a place where everyone can be themselves without fear of judgment.

Starting from September 22, 2016, the Curvalicious team will be visiting 11 cities across Canada in search of 12 bodacious, confident curvy babes to be featured. The cities to be visited are Vancouver, Edmonton, Calgary, Regina, Winnipeg, Thunder Bay, Saint John, Charlottetown, Toronto, Ottawa and Halifax.

To be considered, you must be a Canadian citizen, at least 19 years old and be a size 8 or more. More importantly, you need to be confident, strong, and PROUD of your figure.

Out of the 12 beautiful ladies, one winner will be selected by the public to become the next brand ambassador. The winner will receive:

  • A new 2017 car
  • A photo spread in Fashion Addition 14+
  • A sterling silver necklace with zirconia stones
  • 1-year modeling contract with Canadian Curves Model Agency
  • Cover on the Canada Plus Magazine

To learn more, watch this video:

I really love the idea that Curvalicious Canada is sending the message that ALL sizes are beautiful. Beauty isn’t just a number on the scale. Curvy ladies can be proud and healthy too. The chosen 12 belles will spread the message that confidence comes in all shapes and sizes.

The founder, Tracy Crosson, talks about her personal struggles and why she created Curvalicious Canada: “Personally, I struggled with being plus-size since the birth of my oldest child 28 years ago, once being a size six, now I am a size 24. When I was sixteen, I met a guy and had three kids with him. It was a toxic relationship and he was mentally, physically and emotionally abusive. Finally, after seventeen years I left him and I started feeling a lot better about myself, inside and out. I learned the importance of loving myself. Now, eleven years later, I am telling women my story and teaching them not to settle in any aspect of their lives.”

Curvalicious is a strong supporter of positive body image. All proceeds from calendar sales will go to the BCCA (Body Conference Canada Awards) and the NAAFA Canada Chapter (National Association to Advance Fat Acceptance). Curvalicious Canada will also be donating toiletries to women’s shelters in cities across Canada.

So all my beautiful curvy ladies – get ready, put on a smile, and this could be YOUR chance!

To register, see the tour schedule, or learn more by visiting, www.curvycanadadiva.com.

Morguard’s BeYou Campaign Celebrates the Uniqueness of Girls All Over Canada


Morguard’s BeYou Campaign Celebrates the Uniqueness of Girls All Over Canada

Morguard's BeYou campaign (source)
Morguard’s BeYou campaign (source)

In our current world of the ever-present influences of social media, girls are feeling the pressures to look a certain way younger and younger.

If you’re old enough to remember what it was like growing up without Facebook, Instagram, and Youtube, your childhood was probably way different than that of Generation Z. I remember spending countless hours playing outside with the neighbor kids. None of us had nice clothes, we never did our hair, and it all didn’t matter. It was a carefree time in our lives. We were allowed to grow up in our own way.

But in this age of technology, girls from a young age are being influenced and feeling pressured to be thinner, to look prettier, and to dress a certain way.

Let’s take a look at the hard facts:

  • 9 out of 10 girls say they feel pressure from the media to be thin
  • 50% of girls in grade 6 are on a diet
  • Over 50% of girls say they wish they were someone else
  • Almost half a million girls have posted YouTube videos of themselves asking “Am I pretty or am I ugly?”
  • Girls’ self-esteem peaks at age 9
  • Only 11% of girls age 16 are physically active enough to benefit their health

Heartbreaking, isn’t it? This is an age when girls should be having fun, exploring their abilities, developing their own special personalities. But instead, they’re trying to conform to what social media says they should be like. Reason being, our heroes are predominantly intellectual weaklings.

This is why Morguard (a North American real estate and property management company) is launching a national social campaign called BeYou, with support from Big Brothers Big Sisters of Canada. It will celebrate the uniqueness of every girl. The goal of this campaign is to help girls improve their self-esteem and self-worth. It aims to empower young girls and help them realize that they are already beautiful.

Morguard Corporation-Morguard Launches BeYou- National Retail So

The program will be rolled out in 21 enclosed Morguard-owned or -managed shopping centers across Canada starting September. Locations include Alberta, British Columbia, Manitoba, Ontario, Quebec, and Saskatchewan. For a full list of participating shopping centers, events, and dates, see here.

Events will vary at different shopping centers, but they may include free interactive workshops, craft  making, activities, speakers, live entertainment, and food. TV personality Erin Cebula also will be on location at several launch events. Also expect to find:

  • BeYou Digital Website: find resources, workshop dates, and inspirational messages.
  • Jump & BeYou: Photo booth where girls are captured in a moment of happiness and provided to you as a memento.
  • I Promise….: A digital “Promise” wall in each participating Morguard centre displaying encouraging and positive “I Promise….” pledges from girls all across Canada.

Will you be there with your young girls to celebrate their uniqueness and beauty?

For more information, visit https://beyougirl.ca/.

Use the official hashtag #beyougirl across all social media platforms.

Perrier-Jouët Champagne Pop-up Patio at Four Seasons Hotel Toronto


Perrier-Jouët Champagne Pop-up Patio at Four Seasons Hotel Toronto

Who loves champagne and movies? For many of us girls, this is practically our Friday night ritual, am I right? Well, forget the ratty PJ’s, the worn sofa, and those cheap two-dollar bottles. How about getting a bit dressed up and lounging in a magical secret garden while sipping on some quality champagne for a change?

Going on now until September 18th, Corby Spirit and Wine has teamed up with Four Seasons Hotel Toronto to celebrate the 41st Toronto International Film Festival.

Smack in the heart of the historic village of Yorkville, the patio at d|bar has been transformed into an enchanting outdoor oasis. The film festival can get a little overwhelming, so this little space is specifically designed to offer a serene escape from the crowd. Teatro Verde has designed this little, hidden paradise with lush palms and florals – the perfect place to relax before or after a movie screening (and also sure to be a huge hit with the Instagrammers!).

The patio features custom Perrie-Jouët décor surrounded by lush palms and florals. This summer's most Instagrammable hidden terrace, L'Eden, is the ultimate spot to lounge all day or enjoy champagne before or after a movie screening. (CNW Group/Corby Spirit and Wine Communications)

L'Eden by Perrier-Jouët is an enchanting outdoor hideaway at Yorkville's d|bar patio that'-s the perfect setting to sip champagne and enjoy "bubbles and bites" inspired cuisine. (CNW Group/Corby Spirit and Wine Communications)

And oh yes, we mentioned champagne earlier. d|bar will be serving Perrier-Jouët’s iconic Belle Epoque 2007 vintage champagne. This iconic champagne has been one of the finest vintages in the past 20 years, with notes of “magnolia, honeysuckle and citrus, clothed in just-ripe pear and peach notes with a hint of minerality.” Enjoy it on its own or in one of the delicious bubbly champagne cocktails created by famed chef Daniel Boulud.

Perrier-Jouët Belle Epoque 2007 is one of the world's most iconic champagnes. (CNW Group/Corby Spirit and Wine Communications)

To accompany the champagne, a new all-day summer “bubbles and bites” menu designed to complement the rich aromas of the vintage Belle Epoque will be available. These enticing bites include oysters with salmon roe, grilled octopus with lemon chutney, beef tartare, and goat cheese sachel.

This little pop-up oasis will be available until Sunday, September 18th. The patio is open daily from 11:00 am until closing time. No reservations required – it’s on a first come, first serve basis only.

Will you show up to drink some champagne? This is an event of the summer not to be missed!

Keep up to date: Follow @FSToronto on social media and the hashtag #PerrierJouet

Do you remember your first place at University or College?


Do you remember your first place at University or College?

September brings back memories of Back to School, now that I no longer go to school! Do you remember your freshman year in University? I can vividly remember it. I distinctly remember it being the longest summer of my life. It couldn’t end quickly enough for me. It would be the first time I would be away from home and on my own. Away with no parents to tell me what to do, when to do things or what time I needed to come home.

I was going to have my own apartment. Well, not my own because I would be sharing it with 5 other girls. Three of us were high school friends and the other two were friends of friends. We were going to live the off-campus life.

Student Decor

The place came furnished with living room furniture and dining room furniture. We didn’t think to ask how old those couches were – we just didn’t care. The chipped coffee table didn’t seem to bother us either. Don’t get me started on the curtains which totally clashed with the couches. We didn’t care – we were in university.

We did have a dining table with 6 chairs. It could have been the one my grandmother had in her basement. It was that old. It actually was a matching set, but not a very nice looking one. Once again, we didn’t care. It was great to have a place we could “dine” even though we mostly ate our meals on the ugly couches in the living room.

Back then, no one seemed to care much about “decor”. Student apartments were exactly that. We would take anything from anyone who would offer it to us. My aunt gave us her old coat stand. One of my friends brought the television. Lamps were provided by one of the new girls. The other roommates brought extra chairs so that we would have seating for “guests”. Nothing matched of course. Once again, it didn’t bother us.


The Kitchen

I don’t think we had any small, fancy appliances. I think our work was as gourmet as we had back then. That was a gift from my mother. My hair dresser provided us with most of our dishes, cookware and kitchen utensils. We did have a coffee maker. But that was all about it.

No More Second Hand Junk for my cousin

Now it seems that everything has changed. As my cousin heads off to university, she is getting almost everything new – AND MATCHING!  She cannot believe that we would live with mismatched furniture and old used furniture. Have times changed?

Some great options from Canadian Tire include this gorgeous CANVAS Oslo Console Desk. The contemporary design features durable construction with solid wood legs and two large white storage drawers.


This Sauder white desk has a great compact design that includes a slide-out keyboard tray neatly contained behind Flip-down molding and an easy glide drawer. Featuring wood construction with a soft white finish.



This Sauder Salted Oak Desk will be the apple of your eye with its rustic elegance and contemporary flair. With a warm yet sophisticated salt oak finish, two smooth running drawers for storage, and ample surface space. I love the matching book case as well!


So did you have a well decorated dorm or apartment when you were away at University? Tell us, we would love to know!



Get Ready for Back to School with Canadian Tire

Stylish clothes designed to be as durable and fun as kids, and moms, need!


Stylish clothes designed to be as durable and fun as kids, and moms, need!

Giant Tiger Stores Limited has introduced 3 new children’s lines. Just in time for back to school, these three fun and fashionable clothing lines are sure to be a hit with kids and moms alike: Monkey Bars for girls and boys sizes 2-6X; Bella & Birdie for girls sizes 7–14; and Survival Gear for boys sizes 8-16.

These fashionable collections are designed to be versatile and stand up to the wear that naturally occurs with kids clothing. From their $4 mix and match separate program to their $8 durable denim program, they have worked to create on-trend items at price points that are in keeping with Giant Tiger’s low price philosophy.”

The three brands have unique personalities, each reflected in the styling and assortment. Monkey Bar is energetic and fun, perfect for playdates to preschool; Bella & Birdie is all about confident and cool girls who are ready to explore their inner fashionista; and the Survival Gear boy is fun, fearless and always up for adventure. The quality fabrication, stylish designs and outstanding prices make these new lines the perfect additions to the growing Giant Tiger family of private brands.

Bella & Birdie. (CNW Group/Giant Tiger Stores Limited)
Bella & Birdie.


As part of the launch of the kids’ lines, Giant Tiger is pleased to introduce the Happiness Guarantee. “At Giant Tiger, our priority is our customers and creating a shopping experience to make even the busiest mom’s life a little easier,” explains Karen Sterling, Vice President of Marketing. “We listened to our moms and created our ‘Happiness Guarantee’ which is designed to create an entirely risk-free shopping experience for parents. If you are not completely satisfied with your purchase, simply return it along with the receipt for a full refund, no time limit. It’s that easy. Our goal this back to school season is not just to help moms survive back to school but to succeed at it!”

Monkey Bars, Bella & Birdie and Survival Gear clothing are available exclusively at all Giant Tiger stores.

Just in time for Back to School! (CNW Group/Giant Tiger Stores Limited)
Just in time for Back to School!


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Sephora launches Canada’s first-ever Beauty TIP Workshop store #BeautyTogether

Canada’s first-ever Beauty TIP Workshop store at the newly expanded Yorkdale Shopping Centre location in Toronto opens on Friday, August 19th. The new Sephora Yorkdale is one of four stores in North America to feature the visionary ‘Teach, Inspire, Play’ concept, where digital technology and services fuse, culminating in a truly revolutionary shopping experience for modern day beauty enthusiasts of all ages together.

SEPHORA unveils its first Canadian BEAUTY TIP (Teach, Inspire, Play) WORKSHOP at the newly renovated Yorkdale Shopping Centre location on August 19th (CNW Group/Sephora)
SEPHORA unveils its first Canadian BEAUTY TIP (Teach, Inspire, Play) WORKSHOP at the newly renovated Yorkdale Shopping Centre location on August, 19th (CNW Group/Sephora).

As part of SEPHORA’s ongoing plans for a year-long market intensification in the Greater Toronto Area, the newly renovated 9,146 square foot expansion of the Yorkdale store has been re-imagined as a next-generation environment that is rooted in discovery and innovation. The new concept store will be a destination in the GTA with an endless paradise of beauty options, including a customized array of one-of-a-kind services and tutorials. Every visit to the store will be transformed into an elevated and personalized experience encouraging clients to Beauty Together through an interactive approach to beauty that is unlike any other shopping experience in Canada today.

At the heart of the new store concept is the BEAUTY TIP WORKSHOP that brings the Teach, Inspire, and Play approach to life. This new beauty space is paramount to a completely rethought in-store experience. The Workshop consists of an area capable of accommodating up to 10 clients to learn via group beauty classes led by Sephora experts, gain self-guided access to tutorials using iPad stations, or to gather inspiration from The Beauty Board, Sephora’s own shop-able gallery that showcases user-generated content via a large digital screen. Each station is equipped with its own product, iPad, USB port and WiFi, so clients can play, browse and share looks on the digital screen and online, right from their seat.

The store also features an expanded Beauty Studio offering complimentary makeovers with larger stations for even more access to Sephora’s in-store services and expertise. The new set-up includes 12 beauty studio seats, and Sephora + Pantone Color IQ touchscreens, with updated IQ technology including foundation, lip colour and concealer for a scientifically precise match to complement your skin tone, drawn from Sephora’s selection of 1,900+ foundations, 400 concealers and 3,500 lip shades, and new mirror and canopy lighting fixtures for maximum light exposure.

Coming this September! The Skincare Studio is offering one-on-one skincare consultations, complete with a sink station and four well-lit seating areas to facilitate the new Mini Facial service. Incorporated into The Skincare Studio is a unique touchscreen that offers instant access to Sephora’s exclusive Skincare IQ diagnostic, helping clients determine the best products based on their skin concerns and demystifying the wide range of skincare solutions Sephora offers.

Discover the world of fragrance with FRAGRANCE IQ. The innovative touch-screen technology that allows users to shop an array of different scents with the simple tap of a finger. Take a quiz to discover your custom fragrance match, explore scents similar to those you already enjoy, or find fragrances based on scent preference! The large-screen display allows users to easily navigate the latest fragrances with cutting-edge clarity.

Sephora’s expansive Yorkdale store features an endless assortment of your favorite brands, including:

  • Colourful cosmetics and nail care, including BITE Beauty, FORMULA X, Hourglass, Josie Maran, Kat Von D Beauty, Marc Jacobs Beauty, SEPHORA COLLECTION, Tarte, Too Faced and Nudestix
  • Innovative skincare and hair care brands including Algenist, Boscia, Bumble and bumble, Fresh, Glamglow, LANEIGE, Kate Somerville, Living Proof, Murad, OLE HENRIKSEN and Peter Thomas Roth
  • Fragrance offerings from Atelier Cologne, Elizabeth and James, NEST Fragrances and TOM FORD.

Take advantage of fast, fun and flawless brow-touch-ups, including waxing, tweezing or tinting, from the arch experts at the Benefit Brow Bar, another brand new feature of the re-imagined store, with four seats available for clients to achieve brows that wow.

The renovated Yorkdale space also features digital signage throughout the store, brighter lighting, a larger cash wrap, additional mobile POS stations, easier-to-shop fixtures and navigation signage, and a dedicated gift wrap station.